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Small Business Marketing Melbourne: Strategies that Work

Small Business Marketing Melbourne: Strategies that Work

In Melbourne, there are a lot of businesses that work on a limited budget. What they do is maximize their budget on marketing while still trying to compete with bigger companies to get the attention of their target market. So, in this very competitive world of digital marketing agencies, how do you compete with a strict budget?

Sadly, there is no magic formula. But there are a lot of strategies for small business marketing in Melbourne that can be of great help. Below are some of them.


SEO or search engine optimization is among the most important strategies that small businesses should employ. This is the process of optimizing the website structure and its content so it becomes easier for search engines to read or crawl. Making small changes on the site and investing time on developing content that focuses on related keywords will help the page rank higher. When the rank is higher, there are more chances for more traffic.

Content Marketing

This is always included in most marketing strategies. This is creating and publishing high-quality content that is related to the target audience and offers value to the viewers or readers. One way to develop great content marketing is to know what the audience cares about- their needs, desires, and challenges.

PPC Advertising

PPC or also known as pay-per-click is a kind of online ad model. This allows businesses to display ads to people that go online to search for relevant services and products. As what the name says, you pay every time your ad content gets a click from a consumer.

Facebook Advertising

The number of businesses that are advertising using this social media platform keeps increasing each day. This should not be a surprise because ads on Facebook are one of the most effective, yet least expensive ways to advertise a product or service to almost any target audience. Regardless of your industry, using Facebook advertising will give you a great chance of reaching your target buyers.

Social Media Marketing

Utilizing the different social media platforms to reach and interact with your target audience is not anymore, an option but a must. Instead of wondering if should be active on social media or not, you should be more concerned of how much resources and time are you willing to invest to grow your audience and establish a relationship with them.

The primary step to using social media as part of your small business marketing in Melbourne is to choose which channel would you like to invest your time on. You may want to consider a few of them and use them for your own advantage.

Digital marketing is a constant challenge that business, both big and small, constantly faces. But regardless of the changes in the trend and how difficult it might be, knowing the best strategies and using them to work for your advantage will do the trick to stay in the competition.

Vacuum Sealers for Your Home

Vacuum Sealers for Your Home

In the modern world, everyone seems to be so busy and wants everything to be fast and easy. At the end of a long day of work, all you want is a tasty meal. Even those who work from home or stay at home parents want their errands and chores to be fast, easy, and convenient.

Another concern in every household is budget. Buying fast food and taking out is not only fattening, but it can be very costly in the long run. Moreover, grocery items are doubling in price. Majority of people, if not all, when buying groceries and food have good intentions, but because they are just tired and too busy to cook or prepare dishes. Food and grocery items usually end up going bad, rotten or gathering ice crystals in the fridge, which is a total waste of food and money.

Storing Food

Storing food properly help people eat well, minimize wastage, and save money. Traditional ways of storing food are using wax paper or foil to wrap food and/or placing food in plastic containers. These methods of food storage and preservation have been effective, but they also have a downside. Wax paper had to be taped down and they could tear off, and water could get in. Foil can get brittle in the fridge and food have still be damped or watery inside. These issues can expose food to contamination and spoilage. Those in the freezer can have freezer burn.

Vacuum Sealing Food

Ziplock bags have been around for many years now. These bags are quite helpful in storing food items because they have zipper seals. However, they still can’t preserve food long enough. This is where vacuum technology come into place with the invention of the vacuum sealer. This food storage technique has been widely used in large food production and establishments. Today these machines are also available in smaller scales, which are ideal for home use.

It is very simple to use. You place the meat or any food item you want to preserve or store in a sealer bag. Vacuum sealing machine will vacuum all the air out, about 99 percent, from the sealer bag. Most bacteria thrive with oxygen, and sucking out all the air from the bag prevents the food from getting spoiled or rotten. The food is also protected from other external elements and freezer burn.

Vacuum sealers can also help you save time in preparing food. You can pre-slice or prepare food in portions enough for one dish, vacuum seal them, and ready to go. The meal will be as fresh, as the vacuum seal has the ability to preserve the freshness and moisture of the food. With vacuum packaging machine, you definitely save time, energy, and money.

See also: shrink wrap sealer

Choosing between Steel Tanks and Plastic Tanks

Choosing between Steel Tanks and Plastic Tanks

Choosing between Steel Tanks and Plastic Tanks

You have two options of tank material to choose from when you decide to purchase a tank to store the fuel you need for your operations. You can buy either a steel tank or a plastic tank. In this article, we will compare the two tank materials to help you decide which one suits your needs and your operations.

Plastic Fuel Tanks

These fuel tanks are usually made of polyethylene. Poly diesel fuel tanks have their own advantages and disadvantages.

Poly fuel tanks weigh lighter than those tanks that are made of metal or steel. This makes poly tanks easier to install and transport. The material is also cheaper than steel, and therefore poly tanks are cheaper than steel tanks. Plastic is a natural insulator, which reduces heat transfer. The heat from the environment cannot penetrate directly to the fuel inside the tank. Plastic is easier to shape, thus poly tanks can come in literally any shape you want. If you wish to have a customized design, it is possible with poly tanks. Plastic is a flexible material, making it prone to deformities under certain types of stresses. Fortunately, they can be corrected easily without causing damage to the tank nor its reliability.

On the downside, plastic fuel tanks have a limit when it comes to size and capacity. In general, poly tanks are limited to 1,700 gallons or 6,500 liters as maximum capacity. Poly tanks are not ideal for outdoor storage because direct exposure to sunlight degrades and deteriorates plastic materials. Plastic is a much softer material, making it prone to damage within the worksite. This material is also easy to puncture, thus making it vulnerable to theft. Plastic can also eventually absorb some of the substances it stores, which could weaken the durability and reliability of the tank. Plastic is a material that is difficult to recycle, which makes it an issue when disposing, going against environmental safety principles.

Steel Fuel Tanks

Typically, steel fuel tanks are made with single or double walls. Let us look into their advantages and disadvantages.

Steel is a much robust material compared to plastic. They can withstand pressure and stresses on the worksite, and theft is impossible with this material. Steel is a non-porous material, thus it will not absorb the fuel being stored. The material is easy to recycle as well. Steel fuel tanks can be built for larger capacities, reaching up to 30,000 gallons or 115,000 liters. This allows you to store more fuel. Moreover, steel tanks are great for outdoor storage because steel cannot be weakened when exposed to direct sunlight. However, this material is heavy, making it difficult to move and install. Steel is also more expensive than plastic. If not maintained properly, rust can build up over time and the tank may corrode.


Both materials are useful in many ways, so your decision will depend greatly on how you will use it as needed by your operations.

Related tags: 2000 litre diesel tank

Product Design Firms: Mistakes to Avoid when Outsourcing your Project

One way for companies to maintain their competitive edge in the market is to know their resources in developing a new product. Also, they should know the portions of the job that would be better left to an engineering consultant. While outsourcing the product design is a smart move, for it to be a success, you should know what mistakes to avoid when selecting from the long list of product design firms that are willing to provide their services.

Not Establishing a Clear Communication

There are some companies that have so many resources that are necessary to get the aspects of a product development project done. However, they still have to rely on outsourcing to product design firms to achieve best results. But the challenge that comes with having two teams to work for one design project is the possibility for a communication breakdown. It is important that before starting a project, a clear communication should be established first. Go for a company that can provide you with a single point of contract. This will help avoid any confusion.

Limited Expertise

For sure you wouldn’t want to work with a company that have very limited expertise. It is important to work with one that has a diverse understanding of what product development is. If you use the services of a company with expertise only in manufacturing, then you are missing out in the expertise of people who fully understands the significance of prototyping in moving on to the next steps.

Not Utilizing Diverse Resources

Diverse expertise is important regardless of how much you are outsourcing to a company. But, make sure that you don’t forget about your resources. While there are some one-stop shop design firms, most of them have resources and will need you to outsource various aspects of the project to companies or do it on their own. Be sure that the company have both the expertise and resources.


Not Knowing when to Outsource

You may find a company that has the expertise and resources to do the job. But the mistake here is assuming that if these two things are present, you should keep it in house. There are several reasons why it is better to outsource the project on internal resources. Each company need to focus on their main business activities that will bring in returns on their investment. While a company may have expertise and in-house resources to acquire a new product development project, if it is not part of the central business activity, it would make sense to outsource to a design firm. This will allow you to focus on distributing resources to your daily activities.

Outsourcing all or just some of the project is a smart move. To make sure that you get the benefits of doing so, you need to be careful and not commit these mistakes.


Working with ICF Contractors for a Home that can Survive Fire

ICF blocks are fixed together to form the exterior of homes. Then, concrete is poured out into a hollow core to achieve a wildfire-resistant and highly-insulated wall assembly. A safe and strong home from ICF contractors is safe and not expensive.

This is made possible because of its highly insulated and concrete-and-steel building envelope that protects and provides comfort, as well as peace of mind to everyone. Then, while everyone is busy repairing their infrastructure or there is no heating or air conditioning due to power outage, the highly insulated and air tight ICF envelope will keep on surrounding the family with an ambiance of comfort with moderate humidity and temperature level.

If you are not yet convinced and still hesitant to invest in ICF contractors, read and see some of the most important features that an ICF home has.


4-Hour Fire Rating


Steel and concrete ICF walls have a 4-hour rating as opposed to 15-minutes for comparable wood-framed walls. An ICF wall underwent a test of up to 2000 degrees Fahrenheit for 4 hours under fire conditions. A wood-framed wall often collapses in just 60 minutes, but in the case of ICF wall, not structural damage is experienced.

Wood burns but concrete does not. Also, concrete does not bend even when it gets hot. It can even withstand heat of thousand degrees, something that is not uncommon in typical house fires. While the contents of the house may still be flammable, the concrete is not. You will have no chance of electrical fire for being inside of a concrete wall.

A concrete wall can help prevent fire from spreading to the interior of the building. It can block enough heat from getting through the walls to begin a fire in the interior for four hours. On the other hand, a wood-framed wall lets heat and flame in to pass through to start a fire in just an hour.


Additional Wildfire Resistance


ICF systems with a foam buck provides insulation around the opening and it also offers a barrier against moisture and air puncture. This provides a constant concrete barrier in the opening for maximum strength.


Fire-Resistant Lid


A metal or steel roof is tremendously fire-resistant and is the best “lid” for an ICF home that is wildfire-resistant. It is capable of insulating against sparks, thus preventing any fire from spreading to the home. A steel roof will not only help you save money by keeping your cooling and heating costs low, but it is also helpful for the environment. Such types of roof are also energy-efficient. During the summer months, they deflect sunlight from getting absorbed. In the winter seasons, they become an insulator- reflecting and circulating air inside the building.

The materials that you use for your home plays a major role in ensuring safety. So, make sure that you only invest in the right ones such as those that can prevent fire.


Ceiling Fans with Lights: How Do You Select the Best One

Ceiling fans with lights have become a worthy investment through the years. But as they have become more common in the market, choosing one that will perfectly fit the home decors has been difficult. If you want to have a kit with light, it can help illuminate the area while adding more elegance to it. In the market, you can see some models that come with incorporated lights and those that are built to fit in universal kits. This means that you can purchase a ceiling without the lights and just buy some later then mount them on your fan. Bear in mind that this greatly depends on the model and design of your fan. The light could either be below or above the fan.

If you want a ceiling fan that comes with lights, make sure that it is something that fits your needs perfectly. A simple home can be transformed into a more energy-efficient one by installing ceiling fans with lights. When it comes to shopping for one, make sure that you have all these suggestions below in your mind.


A fan blade angle that is less than 12-degrees is a waste of energy

Among the first things to look into is the blade angle of the fan. If it is less than 12-degrees, the fan is practically big and will eat up so much energy without giving significant air movement. It is ideal to want the blades to push downward or upward. This angle should be the minimum that you purchase because ideally you should choose a higher degree angle. Blades that are 16-degree angle or more push a lot of air. It would feel like a box fan is attached in your ceiling. This is great for cooling off, but can be a bit overwhelming in some cases.

Choose a fan that have blades with angle of between 12 and 14 degrees in a room where you may have papers out or if you don’t want a very strong breeze. But for general uses, opt for one that have blades angled at 14-degrees or more.


Unless the room is well-lit, go ahead and assemble the lights

Though it does not seem necessary, installing the fan in your room without proper lighting or opting to replace your light fixture with a fan will lead you to want more light eventually. If you are not sure about it, better to have the light assemble already so you can save more money. Also, ceiling fans with lighting are a great choice and money-saver. Even if you use the lights frequently, LED bulbs are energy-saving.


Doing the Installation on your own or hiring someone to do it

Buying the fan is just one aspect of the total cost. You still have to pay for professional installation which can be a bit expensive. But if you think you can do it on your own, it is actually a straightforward process. Doing so will let you save more money. Just look for tutorial videos, manual, or step by step guides on how to do it properly.

General Machinery Maintenance Tips

Proper maintenance is very important for machine tools as this would ensure their longevity. Whether the machinery maintenance is on the motor, attachments, or operational components, the need for routine checkups could not be stressed enough.

Machine breakdown is the last thing that you would want to happen, especially if it’s the result of improper maintenance. This is something that can always be prevented. To properly perform a maintenance checkup, below are some tips that you can follow.

Check the Lubrication

For machine tools that are always used such as lathe, it is very important to check its lubrication levels on a regular basis, preferably on a weekly basis. By making sure that the moving parts are well-lubricated, you can protect the motor for a longer period of time.

The process should include greasing of the moving parts, oiling the moving components, and checking all moving parts. Without enough lubricant, grease or oil, any machine will be subject to wear and tear. Eventually, this will lead to extreme damage and breakdowns.


Sharpen the Components

When using a machine with components that are designed for cutting, sharpening, chopping, or slicing, you need to make sure that their sharpness is maintained properly. Failing to perform a routine maintenance on the parts will lead to high risks in quality of production.

Sharpness is very important as you have to make sure that the cut materials are shaped accurately and correctly. Check the sharpness to tools such as drill bits, end bills, precision cutters, and lathe tools.


Check Alignment Specifications

You should not wait for the time when your machine tools have attachments or components that are out of alignment. This can seriously affect the quality of your work in a negative way. In order for you to determine if your machine is aligned properly, you need to perform some test jobs and then measure the resulting parts to check how the machine is currently working. If you see that the alignment is off, you have to realign the machine so you can maintain the accurate specifications.


Inspect Cleanliness

Though this is obvious, you still to be certain that the machine is regularly cleaned. Cleaning the different pieces of equipment daily or weekly will help keep the machine running at its best capacity. Cleanliness if usually taken for granted when it comes to smaller and specific parts.


Take Care of the Accessories and Parts

For you to properly maintain your machine, you need to do routine maintenance checks on all your accessories and components. This is imperative so you sure that all parts and accessories are stored and handled properly.

Maintaining your machine and making sure that it is in its best shape is more of a common sense. Whenever there is an odd sound, some strange smell, or any unordinary vibration could mean trouble. It is easier to take care of things when they are detected early on. So, whenever you notice or feel like something is wrong, check your machine immediately.

Australian companies offer have a lot of expertise on repairing machines like lathe, grinder, compressor and more.


Improvement in Water Well Drilling

Importance of water in people’s lives cannot be emphasized enough, and wells on the other hand, are often the only source of water in rural and urban areas. Wells provide a secure water supply for people’s consumption, daily chores, irrigation, and all other industries. For many centuries, the practice of digging wells has been a fundamental part of a community’s way of living. But, with the advancement of technology, manual digging of wells for water supply has become a thing in the past.


Equipment for Well Drilling


Drilling equipment that are most commonly used in wells are the rotary and cable tool. While cable tool rig comes only with one type, rotary rigs have many variations. If you are drilling on heavy rock formations such as caverns and large cracks, it is best to use the cable tool.


With the depths of which you are boring, the workload can be very laborious and time-consuming. However, the job is so much easier with the help of huge drilling machines, drilling holes that are about eighteen to twenty-four inches in circumference.


Cable tool rigs offer many benefits in comparison to the rotary method, as there remains no possibility for producing the plugging with the drilling mud. The cable tool rig is more convenient and easier to set up, requiring less water than the rotary rig. These machines are also less costly, and it is possible for only two people to operate it.


Other parts of the well drilling rig are the casing, screen, boreholes, well seal, filter pack, packer, and grout. All of these components are necessary to ensure better rehabilitation for the water well and help make it last longer.


Technological Benefits of Drilling Rigs


Today, you’ll find all sorts of drilling machineries from gigantic drilling rigs to compact mobile ones. Driven wells have replaced dug wells. Drilling wells now a days require sophisticated drilling machines. With drill rigs, boring thousands of feet has become too easy and much faster compared to manual digging. After which a pump is placed at the bottom of the well, and then water is pumped up to the surface of the earth.


With these modern machines, getting a stable water supply for the residents and industries has become efficient. Communities with limited supply of water can benefit from well drilling, eliminating the problem of water shortage with the use of drilling equipment.


Important Note


Before you start drilling, make sure that you get permission from the government. This is necessary because not all areas are suitable for drilling. Examples of areas where drilling in inappropriate are land that were exposed or are near factories or industries dealing with chemicals and toxic wastes, which may lead to water contamination.

Using Timber for External Cladding

Timber cladding is becoming more popular in the recent years, replacing the previously famous brick or rendered finishes. Durability of the timber must be carefully considered when using the cladding for exterior installation.

Exterior timber cladding is a highly preferred facade because it can add warmth to a structure, which provides a sustainable option as compared with brick or other types of finishes. Timber offers an attractive, lasting, and durable finish for any building exterior.


Why Use Timber?

If you choose timber as your material for exterior commercial cladding, you’ll never regret it. Here’s why:


Environmental Benefits

Timber is eco-friendly and has a low impact on the environment. It is renewable resource, consumes less energy, and it is available from legal and sustainable sources. By the time its service life is over, it can be recycled and can be used as fuel. It also has low carbon footprint.

This material is naturally flexible, making it resistant to strong winds, extreme weather conditions, highly reactive soils, and tremors. Timber can withstand greater pressure and movement than masonry and other rigid building materials.


Aesthetic Benefits

Timber is a natural material, which makes it warm and comforting. It is effortlessly attractive in grain and color, soothing to the eyes. It is available in many different styles, textures, and finishes, which encourages design creativity. This material is easy to rejuvenate or redecorate.

With the modern finishes that we have today, it can give an attractive look to cladding and can be used to change the color and style of the structure. This makes timber a versatile material that could keep up with the fast-changing tastes and fashions of the modern world.


Practical Benefits

This material is strong and robust yet lightweight. Some other denser hardwoods can be heavy though, but this material is not too heavy to work with. With timber, you can get both a protective and decorative design functions.

Low durability species can be enhanced easily by wood treatment and modification. It can change and improve the appearance of the exterior and give added protection as well. Timber also provides outstanding sound and thermal insulation to the building.

Quick to install and easy to repair. With timber, you won’t have to use heavy masonry on outer walls, reducing the size and cost of the foundations.


Key Points

The natural appeal, eco-friendly characteristic, versatility, and durability of timber make it the most preferred material for external cladding. With this being said, timber cladding not only creates a very sturdy building that has a good sound and thermal insulation, and creates a place of elegance, style and natural appeal. No other cladding material can provide the same creativity, design potential, ease of handling, and natural beauty of timber.

Contact us for more information about Exterior Timber Cladding.

Bunded Tanks Explained

Bunded tanks are utilized to contain hazardous toxic substances and prevent them from overflowing. Bunded tanks are different from other oil storage tanks because they have a secondary containment tank. The outside skin, also called the bund wall, is sturdy enough to ensure that the liquid contained does not cause any damage to the environment. This feature helps prevent any oil from spilling out onto the ground. If there is any leakage from the main storage tank, it will still be contained safely within the exterior wall. These tanks are more robust than any other type of containers.


Is a bunded tank right for you?

Bunded tanks are useful for most commercial and industrial sites. They are also required in certain circumstances such as if your containers at your home or commercial premises have the capacity to store over 3,500 liters, it will need to be bunded. A bunded tank is also required if the container needs to be in a location with a risk of an oil spillage. Containers near a public water source, lake, river or stream are extremely dangerous.


Other features of a bunded tank

The features of a bunded tank vary according to its size and model. Bunded tanks have other standard safety features aside from its bunded walls that prevent spillage. A bunded tank includes a tank gauge, which indicates how much fuel is left in the tank. With a tank gauge, you will know whether it’s time to refuel.

Another feature is its lockable fill point that prevents any fuel theft. You’ll also find a secure fuel inspection hatch, which is designed for fuel access and to clean the tank. If there is a sudden decrease in fuel either due to leakage or oil theft, you will know by its alarm system. Moreover, putting too much oil in the tank is prevented by an overfill protection device.

What is the capacity of the bunding?

The outer part of the tank is designed to hold more than the capacity of the inner tank, to ensure that nothing spills out in the case of leakage. The outer section also stores the pipes and vents of the tank. It can hold at least 110% of the fuel capacity of the inner tank. Some can hold more than that amount, depending on the make and model of the tank.


Key Points

A bunded fuel tank is a great way to store any hazardous substances because of its strong protective layer. With its ability to prevent damage to the environment due to leakage, it is the most environmental-friendly option. The tank’s double layering also makes it impossible to steal fuel from the inner section of the tank, thus preventing fuel theft. Moreover, the outer wall provides protection to the inner tank wall from any impact damage.